Becoming a critical ally to position a London-based organic supermarket into a UK-wide wellness brand.
Planet Organic
2M+
2M+ e-commerce sales revenue in 12 months
6.3M
6.3M total reach across all platforms
31%
181 pages ranking number 1 on Google (31% increase)
71%
From 38% to 71% engagement rate
Results
We successfully launched their brand and e-commerce platform nationwide, leading to incremental sales during Black Friday and the Christmas period. All digital marketing activities maintained an ROI of 2:1, with campaigns delivering 4:1 ROAS.
Testimonial
“We developed a great partnership with Beyond Good, who became embedded in our marketing team in a period of change and growth. They run an audit of our digital channels and in store customer experience and made strategic recommendations which they helped activate.
Their team of specialists supported our transition to a new e-commerce platform, ensuring we gained traction online in the areas of SEO and social media.”
They have been a great ally to our brand as we continue to grow.”
Alex Hodge - Customer Director
Challenge
Planet Organic is UK's first fully certified organic supermarket, with stores in different London locations. They came to us as the pandemic hit, having seen an increase in their online sales. Their challenge was to become more effective on ecommerce and digital marketing, as well as launch their brand and online delivery nationwide.
The brand had a great presence on Instagram (123k followers) but low levels of engagement. They were keen to monetise the channel and convert followers into customers.
How we did it
We audited all their digital channels and marketing activity, interviewed stakeholders and customers to set the foundations of their new online strategy.
We supercharged their marketing team, establishing content planning processes, increasing the flow and diversity of their content, organising IG lives with wellness experts, engaged influencers from different verticals and upgrading their community management efforts.
We launched and positioned the brand nationwide with a successful campaign and a careful SEO transitioning to a new ecommerce platform.
For two years, we coached and supported their internal customer, e-commerce and marketing teams, managed their social media channels, SEO and advertising campaigns.
