The Story

On Friday 13th March 2020, the unknown approached. Masks and rubber gloves silently appeared while little did we know that the next day, lockdown would begin. Fittingly, we found ourselves in a Mindfulness for the Modern Woman session at Soho House Barcelona, where we were suitably paired up to complete some exercises.

By the end of extreme lockdown we had started our first journey together supporting Planet Organic with a digital strategy and executing it over the next couple of years.

The success of this project led us to birth Beyond Good in 2022.

Our passion quickly attracted more people to join us, to create value and drive change for good brands.

The Founders

Pilar

Pilar is a tenacious, results driven, inspiring leader and entrepreneur - the list is by no means exhaustive.

She has tons of experience across many areas of digital, from building sustainable communities to omnichannel comms strategies. In the past 8 years, has been focusing her efforts in digital transformation programs, coaching teams and facilitating ideation sessions for top global brands. She is a lead facilitator for the Google Digital Academy in EMEA, and a contributors to executive education programs at various business schools around the world.

Pilar is a people person, who leads a team with inclusivity, by empowering each team member and recognising their individual talents. She understands the need for work-life balance and actively encourages the team to take care of their health and wellbeing.
Pilar has developed digital strategies for clients all over the world, such as major film studios (Sony Pictures), launched Chevrolet’s first electric car in Europe (in 2010!) and run social media and influencer campaigns for Innocent drinks and Fairtrade.

Louise

Louise is focused, realistic and honest. An entrusted and influential expert, she shares and celebrates your vision.

She brings us all together and gets the best out of each of us. Louise is here to find the perfect solutions that work for both our clients and our team. She one of those rare talents that we call the “smart creative”, because Louise understands how to extract valuable insights from data as well as how to design creative strategies that drive brand growth. As a compassionate leader, she knows how to take care of everyone and make sure they are supported every day.

Louise is fully dedicated to your brand and, if you partner with us, she will completely immerse herself in your world. She will coach your team, ride next to them, and make sure we can represent your values to the fullest. She is the action driver who keeps us moving forward.
Louise has practical experience in brand communications for a variety of sectors, including luxury retail (Harrods), financial services (American Express), real estate (Uniko), Med-tech (Trimedika) and organic products (Planet Organic).