Elevating a medical device manufacturer to reach high quality decision makers in healthcare.
TriMedika
67%
67% increase in high quality traffic
US
Growth in key markets: UK, US and EU region
128
128+ high value B2B leads
2726
LinkedIn Medical Professional followers
Results
More and better quality leads were captured with less traffic, relying more on organic and long lasting marketing activities such as SEO, content and social media. We positioned the brand on Linkedin among key decision makers in the medical industry.
Testimonial
“Beyond Good matured our brand ensuring its visual identity matched our products’ advanced technology.
They worked on our key messaging, to ensure it was compelling and aligned with trending news agendas. They have nurtured our key customer groups with bespoke content strategies for each persona encouraging their online journeys and generating quality leads on our website through SEO & PPC strategies.
Our social channels now capture key decision makers within healthcare, who are excited and proud to align themselves with the TriMedika brand, by commenting, and reposting our content.”
Roisin Molloy - CEO
Challenge
TriMedika needed to elevate their brand to match the quality and advanced technology of their products.
Their founder and CEO is also a female scientist, which is rare in Medtech, so they wanted to raise her profile in the international digital health industry.
They struggled to connect with key decision makers in hospitals, as whilst nurses are the end users unfortunately their opinion on the device and its ease of use and accuracy did not break through the ranks.
How we did it
We run a complete digital audit of their market, competitors and customer personas. This included a full SEO audit, social media presence and top conversations in the digital health industry.
We facilitated several strategic workshops to develop bespoke content strategies for each key decision maker persona, from nurses to hospital CEOs.
We became their marketing team and redesigned their strategy to bring high value leads from the right decision makers using content marketing, SEO and social media tactics.
